ChloeApplicant engine for agents Join the waiting list

Founding-agent list now open

Every applicant answered in minutes. Including the ones at 11pm.

Chloe is an AI assistant with her own inbox and her own mobile number. She takes the enquiries you already get, texts and emails the applicant within minutes, asks for three viewing times inside your window, and hands the viewing straight to you.

Then she keeps going. She matches them to new stock, updates their brief when they change their mind, and never stops until someone tells her they have found. She does not book, does not negotiate, and does not pretend to be you.

Get on the waiting list See the live numbers

Built and run inside a working London agency · Not a lab

Enquiry log · Tuesday night Nobody at a desk
  1. Enquiry lands

    Rightmove. Two-bed, SW9. Sarah is on her sofa with the app open, and she has enquired on four other properties tonight.

  2. Chloe → SMS

    "Hi Sarah, it's Jeroen's assistant. Thanks for your enquiry on Landor Road, SW9 - it's still available. I've emailed you the details."

  3. Chloe → email

    The property, the rent, the availability date, why it suits her - and a question: three days and times between 12 and 5 that work for her.

  4. Sarah replies

    "Saturday afternoon, or Tuesday after 2. Also is there any outside space?"

  5. Handover → you

    Her number, her brief, her exact words, her three times, and everything she has already been sent. One tap to mark the outcome.

You picked your phone up at 07:40. The viewing was already sitting there, and the other four agents she enquired with had not replied yet.
200 calls, 199 voicemails

And the one who does pick up says "send me an email". That is a day of your life for one email you then have to write. Everybody knows the list needs working. Nobody has the day.

The first reply wins

An applicant enquires on four or five properties in one sitting. The agent who answers first gets the viewing, and that is usually settled before nine the next morning.

Then the list rots

Hundreds of names, briefs six months out of date, no record of who was sent what. The most valuable thing you own, quietly going stale because chasing it is nobody's favourite job.

How it runs Four stages
One forward rule
No new CRM

You set one email rule. That is the whole installation.

Chloe does not live inside your inbox and she does not replace your CRM. She gets her own address and her own number, you forward your enquiries to her, and from that second she owns the conversation until there is a viewing to hand back.

  1. 01

    Your enquiries reach her

    One auto-forward rule on your own mailbox sends portal enquiries, CRM lead alerts and phone-agent summaries to yourname.chloe@chloechat.co.uk. She reads past the forward, finds the actual applicant's name and address, and creates the record. Nothing else changes about how you work.

  2. 02

    First contact, both channels, within minutes

    A text and an email go out together. The text gets opened; the email carries the property, the price, the availability and the reason it suits them. Both ask for three preferred day and time slots inside the viewing window you set.

  3. 03

    The moment they want to view, she stops and hands over

    Every bit of automation halts. You get a handover packet: their number, their brief, their times in their own words, what they have already been sent, and two buttons - Mark as found and Still looking. One tap from your phone, no login. You do the viewing. That is your job, not hers.

  4. 04

    Then she nurtures, indefinitely

    Buyers every ten days. Renters on a clock set by their move date - two days if they are moving now, ten if they are browsing. Every message leads with a property they have not been sent before. She stops when, and only when, someone tells her they have found.

Two channels Text opens the door
Email does the selling

Text and email, doing two different jobs.

Nearly every tool in this market is email only, and email is the wrong instrument for a first contact. Somebody sitting on the sofa with the portal open answers a text. They will not open an email until the morning, by which point somebody else has the viewing. So Chloe sends both, every time, and each one has a job.

SMSGets the response
First contact after an enquiry
Getting viewing times back
Re-engaging a quiet applicant
Carrying property detail

Under 320 characters, signed with your first name, and it never carries a price, an address, a house number or a link. It says something has landed and points them at their inbox.

EmailDoes the selling
Re-engaging a quiet applicant
Carrying property detail
Getting viewing times back
First contact after an enquiry

Up to three properties, each with the street, district, price, beds, availability, a line on why it suits them and a link to a brochure on your own site. Threaded on the existing conversation, never a fresh one.

Relative strength by job, from how the system is built and run - not a measured open rate.

What she does Applicant management,
end to end

She manages the applicant, not just the first reply.

Answering fast is the easy half. The value is in what happens over the following six months, which is exactly the part every agent knows they are not doing properly.

Matching

Arithmetic, not guesswork

Postcode district, beds at or above their minimum, price within 10%, availability inside a fortnight of their move date. A model writes the wording; code decides which properties go in. She cannot invent a flat that does not exist.

Memory

Never the same property twice

Every property sent to every applicant is logged at the moment it is sent. Nobody gets re-sent the flat they turned down in March, which is the single fastest way to look like a robot.

Listening

She rewrites the brief when they do

"Budget's gone up to £2.5k" or "we could look at SE15 too" updates the record before she matches, and the reply opens by restating what she now has. Every change is stamped with the message it came from.

Cadence

A clock per applicant, not per list

A renter moving in three weeks hears from her every two days. A buyer browsing for next spring hears every ten. Change your move date and the clock recalculates that afternoon.

Stock

Your listings and your partners'

She carries your own stock plus whoever you partner with, branded as yours on your own microsite - never a link to another agency's listing. When a new instruction lands, matching applicants hear the same morning, not on their next cycle.

Handover

A packet, not a notification

Not "you have a lead". Their number, their full brief, the address including the house number, their preferred times verbatim, and the history of the conversation. Enough to pick up the phone and confirm in ninety seconds.

Judgement

If she cannot answer it all, you get it

She only replies when every question in the message can be answered from the brief and the stock. One she cannot answer and the whole email comes to you unanswered. A half-answered email makes you look like you are doing half the job.

Oversight

One email a day, and a kill switch

Handovers waiting, who said they have found, anything she has flagged for you. Plus a full audit log of every decision, and a switch on your phone that stops all sending within one cycle.

Live results 1 Jun - 3 Sep 2026
One solo agent
South London

These are one agent's real numbers, not a projection.

Chloe and the matching engine behind her have been running on a live book in South London. No pilot group, no demo data. Here is the whole three months, including the parts that flatter nobody.

2,795property emails sent to buyers and tenants
606individual applicants reached
33viewing requests generated
9signed referral agreements
FigureWhat it is
2,795Property emails sent to buyers and tenants, fully automated. No manual sending at any point.
606Individual applicants reached across sales and lettings.
449Distinct properties emailed out.
90Agents whose stock was pitched - eXp colleagues plus partner brokerages.
33Viewing requests generated. 21 of those were on other agents' properties; 12 were on his own.
9Signed referral agreements off the back of it.
1Deal agreed and progressing.

What those numbers do not say

  • Chloe herself only went live on 9 August - three weeks of the three months. The rest was the matching and sending engine alone.
  • Viewings arranged over the phone are not captured here at all, so the real viewing count is higher than 33.
  • Around a quarter of the listings carried no agent reference code, so those cannot be credited to anyone. They are missing from the 90.

The live attribution report is public - it updates itself, and it is where those figures come from.

I built this because I could not answer my own enquiries fast enough. Everything on this page has already been used on my own applicants before it was offered to anyone else.

Jeroen Hoppe · eXp UK · South London
Guardrails Written in code,
not in a prompt

What she will never do, whatever she is asked.

This is the list that matters, because an AI let loose on your applicants at two in the morning is a reputational risk before it is a time-saver. Every one of these is enforced after the model has written the message and before anything is sent.

  • ✕
    Never gives out a house numberProperties go out as "Landor Road, SW9". The number is given at the door, on the appointment.
  • ✕
    Never books or confirms a viewingShe asks for three preferences inside your window and hands them to you. You confirm. Always.
  • ✕
    Never invents anythingEvery property, price, availability date and past conversation traces to a record. A message containing a link she was not given is blocked before sending.
  • ✕
    Never names another agentPartner stock goes out on your own branded brochure. Where it came from is nowhere on the page or in the message.
  • ✕
    Never half-answersOne question she cannot answer and the whole thing comes to you, unanswered, rather than going out looking thin.
  • ✕
    Never messages outside hoursNothing before 8am, nothing after 8pm, one message per applicant per day across text and email combined.
  • ✕
    Never ignores an opt-outEvery message carries one, it is honoured inside a cycle, and a hard bounce is never retried.
  • ✕
    Never impersonates youShe introduces herself as your assistant. Applicants who think a person wrote it and then realise otherwise mark it as spam, and that costs everyone.
The 19 One property sold.
Nineteen buyers
with nowhere to go.

You sold it to one of them. What happened to the other nineteen?

This is the bit that costs agents the most money and nobody talks about, because there has never been anything to do about it.

1
You take the instruction and launch itPhotos, floorplan, portals, the lot. It does what a good property does.
20
Twenty viewings in a fortnightTwenty applicants who are looking right now, in your area, at your price, and who have already been in a car or on a doorstep with you.
1
One of them buys itGood result. Fee earned. On to the next instruction.
19
Nineteen are still looking, and you have nothing to show themSo they go back to the portals. Within a month most of them buy or rent something through somebody else, and you never hear about it. You did all the qualifying and another agent took the fee.
→
Unless Chloe has somewhere to send themShe carries your partner agents' stock as well as your own, branded as yours, and keeps offering it to all nineteen until they find. When one of them views and buys it, that is an introduction - and a split fee - instead of nothing.

Every applicant who finds their property on a portal instead of through you is a fee you already earned and did not collect.

The whole argument, in one line

It works both ways round, and that is the point. Your stock gets pitched to other agents' applicants too. Nine signed referral agreements came out of three months of this running on one agent's book, before anybody was picking up the phone about it.

Your stock Yours, plus your
partners' - branded
as yours

The half nobody else sells you: somewhere to send them.

Following up is worthless if you have nothing new to follow up with. Chloe carries a stock engine that keeps your own listings current and lets you add every agent you partner with, then publishes the lot as your own microsite on your own domain.

Sources

Standing partners and one-offs

Point her at a partner's branch and she keeps it in sync. Paste a single property link a colleague sent you and it is in your stock and matched within the hour.

Brochures

Your branding, top to bottom

A full property page per listing - hero, gallery, floorplan, key facts, your photo, your signature, your booking window. The source agent's name and number are stripped before it is built.

Hot alerts

New instruction, same morning

When something lands that tightly matches a live applicant - exact district, price within 10%, right bed count - they hear that day rather than on their next cycle. Tight matches only; she never widens to fill a quota.

Discretion

Some sources stay off the shop window

Any partner can be set to brochure-only: the property gets a page and gets matched and sent, but never appears on your public index. Partner arrangements stay private.

Teams Self-employed agents
and whole offices

One agent, or an office of thirty.

Chloe was built multi-tenant from the first line, because the plan was always to sell it. Every agent gets their own address, their own sending number, their own stock, their own branding and their own settings. Nothing is shared, including reputation.

Self-employed agents

You are the whole back office

No negotiator to chase applicants and nobody covering the evening. This is the part of a high-street office you gave up, put back - and it works the hours you cannot.

Brokerages and branches

Every seat separate, one view

Per-agent sending identity, per-agent caps, per-agent kill switch, and a daily digest per agent. One negotiator's cold list can never damage anybody else's deliverability.

Onboarding

A week in shadow first

Every new agent starts with the full pipeline running and nothing sending. You read exactly what she would have said to your applicants for a week, then turn her on.

Your data

Bring your existing list

Your current applicants import with their briefs and their history, including what they have already been sent, so nobody gets a "nice to meet you" on day one.

Already being built

The applicant side is what launches. The same engine points at the other half of the business next, and founding agents get it as it lands rather than as an upgrade.

Vendor nurture Landlord nurture Valuation follow-up Renewal and re-let prompts
Questions The ones agents
actually ask

Straight answers.

Do I have to change my CRM?

No. Chloe sits alongside whatever you use. You set one forward rule on your mailbox and carry on. She is not a CRM and is not trying to become one - she runs the conversation and hands you the viewing.

Will applicants know it is not me?

Yes, and deliberately. She introduces herself as your assistant. The alternative - pretending to be you and getting caught - is how you end up in someone's spam folder and in a complaint.

What stops it emailing something stupid?

Three separate checks. Classification and message-writing are separate steps, so she cannot invent a property while deciding what to do. Every message is validated against the actual records before it reaches the sending API - a link, address or house number that was not in the data blocks the send. And anything she is not confident about goes to you instead of going out.

What does it cost?

Not set yet, and that is the honest answer. Founding-agent pricing goes to the waiting list first, and everyone on the list will see the number before anyone is asked to commit to anything.

When does it open?

It is live on the first agent's book now and the second agent goes on shortly. The waiting list is how the order is set after that - onboarding is deliberately slow, a week in shadow mode each, because a bad first week on somebody's real applicants is not recoverable.

Sales, lettings, or both?

Both, and they behave differently. Buyers run a flat cycle; renters run on their move date, because a tenant moving in a fortnight and a tenant moving in June are not the same job.

Who is behind it?

Jeroen Hoppe, twenty years an estate agent in South London, now with eXp UK - built with a developer, on his own book, because he needed it. The numbers on this page are his own.

The waiting list

Founding agents go first, and they set the price.

Name, email and number get you on the list. The rest is optional - but it is how the order gets decided, so the more you tell me about your volume, the further up you go. No newsletter, no drip campaign. You will hear from me when there is a seat and a price.

01 · You
So I can call you rather than start another email thread.
02 · Your volume

This is the section that decides your place in the queue. Rough is fine - I am not going to hold you to it.

03 · Fit

What you would want it doing on day one, and how soon you would want it.

Takes about ninety seconds. You will get a reply from a person, not an autoresponder.

✓ You are on the list

Right - you are in.

I will come back to you directly with the seat and the price before anyone is asked to commit to anything. If you put your volume in, you are further up than you think.

In the meantime, the live attribution report is worth two minutes - it is the same engine, reporting on itself.

Send it to an agent who needs it